Ep46 | What It Means to be a Conscious Business

As a consumer, it can be challenging to know if a business walks the talk when it comes to environmental and social impact. Many businesses struggle to communicate the impact they do make. This is where certifications can be useful tools. But with so many different certifications out there, it can be hard to know what they really mean. B Corp is a different type of certification than something like Greenguard or Organic certifications because it looks at a business holistically rather than a single impact area. This episode was originally going to be focused on the B Corp certification, but we went so much deeper than that. I think this was a really great conversation for conscious consumers and businesses alike.

We discuss:
– What is a conscious business.
– What makes certified B Corporations different
– The criteria business have to demonstrate compliance with
– How toxins come into play
– Is the B Corp seal enough for consumers to trust the brand
– Busting the myth that it’s cost-prohibitive for small businesses
– How conscious consumers and conscious businesses can change the world

Links Mentioned in this Episode:
Getting to 80 Program: https://www.gettingto80.com
Decade Impact website:: https://www.decadeimpact.com
IG: @decadeimpact

Kristy O’Leary is the Co-Founder and Managing Director of Decade Impact. She is a multidisciplinary systems thinker with an innate ability to identify leading edge entrepreneurs and align them with untapped opportunities to drive breakthrough change. Her passion and purpose have coalesced around empowering entrepreneurs to affect positive social, environmental and economic change.

Brianna Brown is the Co-Founder and Managing Director of Decade Impact, a strategy consulting firm for businesses determined to leave the world a better place. They are experts in using the B Corp framework and UN SDGs to support business in responding to this decade’s most wicked challenges. Brianna is a strategist, innovator, and change maker. Her endless energy, attention to detail, and strategic insight will change your opinion of what’s possible, and give you the confidence to make it all happen (whatever “it” is). A skilled navigator between the visionary and the pragmatic, she is in her element when creating tailored roadmaps to a bolder, brighter future.



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